Management and Leadership Essay Example | Topics and Well Written Essays - 1250 words

The executives and Leadership - Essay Example The administration exercises and that of the executives are very extraordinary in Wal-Mart. The administration of Wal-Mart is commonly centered around fantastic arranging and sorting out so that there is accomplishment of wanted achievement in business. The administration has a decent duty to spur the representatives. The senior supervisor organizes normal gatherings with an aim to keep the representatives refreshed (Cheng, 2006). Wal-Mart follows transformational authority with the goal that the workers of the organization can be improved and can approach towards accomplishing achievement. This sort of authority can make the organization progressively effective by offering some benefit to its partners. The originator of Wal-Mart routinely visits the partners so as to welcome them for their help towards the organization. The four elements of transformational administration that has an impact on the workers of Wal-Mart incorporate ‘idealize influence’, ‘inspirationa l motivation’, ‘intellectual stimulation’ and ‘individual consideration’. ... The administration of the organization is basically identified with the arranging and inspiration, though initiative procedure is totally founded on the transformational authority for accomplishment of the organization as it includes change of the representatives and improves their presentation. The organization likewise follows cost initiative style for increasing serious advantage. 2.0 Roles and Responsibilities of Organizational Managers and Leaders in Creating and Maintaining a Healthy Organizational Culture There is incredible job for pioneers and administrators of the organization for accomplishing the presentation goals and keeping up the way of life of the association. The eight competency levels of the organization empower it to increase gigantic achievement. The administration skills are imparted to all the pioneers all through the organization. The jobs wherein chiefs and pioneers have given prime center are correspondence, creating others, rousing, concentrating on client s, standard improvement, tuning in, and group advancement and sorting out or arranging (Bergdahl, 2004). The administrators give help to the partners by helping, educating and propelling them to work the business easily. The workers are inspired as often as possible and gave standard reports in regards to the new issues of the store. The administrators have the duty to convey the vision to the workers to keep up the way of life. The partners are prepared for the current undertaking and furthermore are set up for up and coming possibilities. Broadly educating is led all through the organization from different practical zones and it is considered as a fantastic strategy. Spurring the representatives is an indispensable piece of the chiefs. With an undertaking to expand inspiration level, to lessen the weariness from

Leighton Thompson Essays (417 words) - Sports, Sport Of Athletics

Leighton Thompson Essays (417 words) - Sports, Sport Of Athletics Leighton Thompson Analytic Reflection A significant blunder discovered was a missing punctuation to make the thing possessive. The defective sentence was Usain Bolt enlistment into olympic style events is liable for the disturbance in sports around the world.' The adjusted sentence is Usain Bolt's acceptance into olympic style sports is answerable for the interruption in sports around the world.' Modifying the 4 th passage that started by saying, Usain Bolt was viewed as an artist Overhauled section: Another motivation behind why I consider Usain Bolt the best competitor ever is a direct result of how he associated with the group. He was affable, amusing and he showed thankfulness to his fans each opportunity he got and this is a nature of incredible competitors. His adoration for his fans was responded by them. This little detail is critical in guaranteeing the title of the best as it chooses whether Usain is only a decent competitor who will be immediately overlooked, or an extraordinary competitor who will consistently be recalled. Section 2. Reflection The point of this article was to pass on Usain Bolt's strength in olympic style sports and why he is the best competitor ever. Generally, I accept that this exposition caught the principle thought yet didn't adroitly clarify the reasons why Usain Bolt was the best. This deficiency was because of time the breaking point, as I needed more to time to conceptualize and appropriately express my focuses. Given additional time, I would not exclusively have the option to formu late better focuses, yet additionally I would have had the option to improve language structure all through the paper, considering I would have had satisfactory time to edit. This indicative uncovered my failure to communicate my thoughts appropriately in light of my restricted jargon. A quality of mine that was shown in this exposition is my capacity to rapidly consider fitting focuses to help my postulation, in spite of working in unpleasant conditions. One part of my composing I plan to improve this semester is basic composition. I plan to have the option to compose expository pieces with appropriately communicated thoughts. I will likely likewise do this successfully regardless of the conditions (test, assessments). My preferred piece of this exposition was expounding on somebody I am energetic about. Subsequently, this paper mirrors my actual musings and assessments. My least most loved pieces of this article were that it was ineffectively organized and it contained a few linguistic mistakes.

10 Vital Tips To Successfully Publish Your First Book

10 Vital Tips To Successfully Publish Your First Book Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!10 Vital Tips To Successfully Publish Your First BookUpdated On 23/04/2017Author : arijitblogTopic : EbooksShort URL : http://hbb.me/2ozeZpv CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogNote: These tips apply for both printed version and PDF (eBook) version.Recently I helped one of my friends to successfully publish his first book. He was running after different publishers for months but it always kept him waiting.He had around 200 pages of a fiction story which anyhow didnt fit any of the publishers requirement. With a face of dissatisfaction, he requested me for a solution to spread his book. Even I was very new to it. So, I  researched on this topic and knew the secret of self-publishing.Self-publishing is what that worked for him to sell around hundreds of digital books.Now here below, Im going share the steps that helped us to successfully reach our destination.ALSO USEFUL: H ow To Write An eBook To Sell For Profit1. Well Written ManuscriptBefore spreading it to the audience, you make sure that the script doesnt suck. So, do a number of proofreading to make it finer. Share the draft with some of your close friends and ask them to find out the errors like spelling, grammar and extra-story fluffing. If you need inspiration you can check out Seth Godins free eBooks.Make your story quite crispy with interesting twists and compel them to stay interested till the end.2. Find a PlatformAs youre new to self-publishing, you need to find a platform. I recommend Amazon KDP (see other resources) which has a large base of book readers. Basically KDP made publishing much simpler .i.e. upload your document with a good title keyword and get listed to their marketplace.3. Best Book CoverYou need to have a great cover design to attract readers. Hire a designer or you yourself work on Photoshop. You can also try some professional tools to design your eBook. I generally pr efer the books cover with a black background with an awesome illustration in it. This makes the book more appealing.4. Awareness Building AudienceIts very much essential to build audience. You can create a Facebook official page of your book where you can interact with your audience let them aware of your upcoming book.READ8 Tips To Get More Likes And Comments On Facebook5. Tease ThemTease your audience with few illustrations related to your book story make them interested in it. Tease them a lot, so that they wait for the book release date.6. PeaksDo share small parts of your story to create curiosity among them for knowing further extension of it.Eg, Extract two interesting lines or dialog from your story which depicts an interesting part of it but dont give them the clue to predict the whole.7. Giveaway before the ReleaseYour only motive is to reach your first book to as many people as you can. So, why not to do some kind of trick .i.e. conduct a contest for your audience wher e 10 limited people will receive free copy of your book but in exchange request them for an unbiased review.8. Limited period FreeTwo days after the release, let your book go free on download for a limited period of 24-hours so that your audience rush to download it faster. This will help you to get a good number of readers, wholl not only read your book but will judge its quality. Who knows, they may like it may even make it popular in no time.9. The PriceAs the limited time ends, raise the price of your book. This will make your reader understand that your book is much worth reading and the reason it gone high price.10. More Amazon ReviewsTry to gain more reviews on your Amazon page to gain more credibility to it. You can even spend few bucks on the book review to make it work for the long run.These above are some of the important things about Self-Publishing. If youve an extra point to add, then put it in the below comment.

How Much Has America Changed Since 1900

Since 1900, America and Americans have experienced tremendous changes in both the makeup of the population and in how people live their lives, according to the U.S. Census Bureau. In 1900, most people living in the United States were male, under 23 years old, lived in the country and rented their homes. Almost half of all the people in the U.S. lived in households with five or more other people. Today, most people in the U.S. are female, 35 years old or older, live in metropolitan areas and own their own home. Most people in the U.S. now either live alone or in households with no more than one or two other people. These are just the top-level changes reported by the Census Bureau in their 2000 report titled Demographic Trends in the 20th Century. Released during the bureaus 100th anniversary year, the report tracks trends in population, housing and household data for the nation, regions and states. Our goal was to produce a publication that appeals to people interested in the demographic changes that shaped our nation in the 20th century and to those interested in the numbers underlying those trends, said Frank Hobbs, who co-authored the report with Nicole Stoops. We hope it will serve as a valuable reference work for years to come. Some highlights of the report include: Population Size and Geographic Distribution The U.S. population grew by more than 205 million people during the century, more than tripling from 76 million in 1900 to 281 million in 2000.As the population grew, the geographical population center shifted 324 miles west and 101 miles south, from Bartholomew County, Indiana, in 1900 to its current location in Phelps County, Missouri.In every decade of the century, the population of the Western states grew faster than the populations of the other three regions.Floridas population rank rose more than that of any other state, catapulting it from 33rd to 4th place in state rankings. Iowas population ranking dropped the furthest, from 10th in the nation in 1900 to 30th in 2000. Age and Sex Children under 5 years old represented the largest five-year age group in 1900 and again in 1950; but in 2000 the largest groups were 35 to 39 and 40 to 44.The percentage of the U.S. population age 65 and over increased in every census from 1900 (4.1 percent) to 1990 (12.6 percent), then declined for the first time in Census 2000 to 12.4 percent.From 1900 to 1960, the South had the highest proportion of children under 15 and the lowest proportion of people 65 and over, making it the countrys youngest region. The West grabbed that title in the latter part of the century. Race and Hispanic Origin At the beginning of the century, only 1-in-8 U.S. residents were of a race other than white; by the end of the century, the ratio was 1-in-4.The black population remained concentrated in the South, and the Asian and Pacific Islander population in the West through the century, but these regional concentrations declined sharply by 2000.Among racial groups, the American Indian and Alaska Native population had the highest percentage under age 15 for most of the 20th century.From 1980 to 2000, the Hispanic-origin population, which may be of any race, more than doubled.The total minority population people of Hispanic origin or of races other than white increased by 88 percent between 1980 and 2000 while the non-Hispanic white population grew by only 7.9 percent. Housing and Household Size In 1950, for the first time, more than half of all occupied housing units were owned instead of rented. The homeownership rate increased until 1980, decreased slightly in the 1980s and then rose again to its highest level of the century in 2000 reaching 66 percent.The 1930s was the only decade when the proportion of owner-occupied housing units declined in every region. The largest increase in homeownership rates for each region then occurred in the next decade when the economy recovered from the Depression and experienced post-World War II prosperity.Between 1950 and 2000, married-couple households declined from more than three-fourths of all households to just over one-half.The proportional share of one-person households increased more than households of any other size. In 1950, one-person households represented 1-in-10 households; by 2000, they comprised 1-in-4.

The War Of The Worlds - 1200 Words

The Martians in the book The War Of The Worlds that was written by H. G. Wells were on the quest to Earth for resources to help them survive. At first landing and reading their spherical vehicles that were armed with both a heat ray gun and smoke gun, began to lay waste to mankind. Throughout the book, it is from the point of view of the narrator and what he experiences and sees on the Martians destruction of the world he knows. While Earth gives as much defense as they can, it cannot stand up against the great power of the Martians great vehicle’s destructive weapons. Towards the end of the book, mankind resorts to hiding in the shadows of this deadly terror and like the narrator, in a hole. Several days pass until the narrator comes out†¦show more content†¦As he says, â€Å"I had just discovered the art of leaving my body to sit impassive in a crumpled up attitude in a chair or sofa, while I wandered over the hills and far away in novel company and new scenes†¦. My world began to expand very rapidly, and when presently I could put my foot to the ground, the reading habit had got me securely.†. Thanks to breaking his leg while playing cricket. The son of his family’s landlords, whose last name was the Suttons, tried to be friendly and pick up H.G. Wells and playfully tossed him into the air. H.G. wiggled out of place and the landlord’s son was not able to catch him, and wound up with a shattered shinbone. It lead him down the path through life to where he eventually wrote his first book, The Time Machine, and went on to write The Island Of Dr. Moreau, The Invisible Man, and then The War Of The Worlds (1898). In this book, he shows his vision of the worst that could happen to the world. Today it is probably best known as the archetype of every science fiction film that best presents and sets a precedent of creatures from outer space invading Earth, armed with deadly ray guns, looking to destroy mankind and Earth. One such movie that is based off this book would be the movie Independence Day. What made this book so special to readers because of the believability with which Wells lays out the story of the Martian invasion of Earth, the conquest of Earth, and life underneath the Martians. War, Destruction, Greed,Show MoreRelatedThe War Of The World War2160 Words   |  9 Pagesimportant and destructive, such that the world started to create new and unimaginable weapons, like war tanks. The idea of protecting the soldiers as well as the necessity to have vehicles that can do more damage to the enemies in warfare and the development of industrial technologies made war tanks possible. They became very important in warfare, especially during the Second World War and they are still important in modern warfare. They became the world warfare solution to keep move forward whileRead MoreThe War Of The World War2377 Words   |  10 PagesWar has been one of the strongest words in the English dictionary that represented the bravery of the American people. Our nation had been branded by other countries to be the nation that is brave enough to spread our political influences to the peripheral countries, even if military forces is required. The word war brings pride to the American people due to all the international conflicts that our nation had conquered over history. As it is said in our national anthem, â€Å"And the rockets’ red glareRead MoreThe War On The World17 39 Words   |  7 Pagesorganized. The modern world is divided up into a number of states whose sovereignty is based either on the results of warfare or the threat of warfare. The ability of a states to wage and win wars is what determines the geopolitical pecking order. Those who cannot hope to win wars alone pursue policies and deals that ensure the intervention of more capable states in their defense, should one come about. Domestic policies and cultural developments, as well, are understood as wars: at this very momentRead MoreThe War of the Worlds920 Words   |  4 PagesThe War of the Worlds When earth is invaded, what will happen? Great science fiction novels explore many scenarios like this. The likelihood of an Alien invasion is still a highly talked about topic in science fiction today. But none approach the subject of alien invasions like The War of the Worlds. When looking for a science fiction novel a reader has a wide array of books to choose from. One would want to choose a classic science fiction novel that is engaging and believable. H.G. Wells’ novelRead MoreThe World War908 Words   |  4 PagesJoint intentionalist and structuralists are perhaps even more applicable to the Second World War. The Germans as a whole were embarrassed by not only their loss of the First World War, but also the components of the Versailles Treaty, including, but not limited to the reparations and the territory loss. Before Hitler’s rise to Chancellor in 1933, he published Mein Kampf as a clear plan for the German Reich (Copeland 121). Going along with the intentio nalist theory, Mein Kampf once again calledRead MoreWorld War I and World War II700 Words   |  3 PagesMany people know about World War I and World War II seeing that they are a couple of the world’s most famous wars. Have you ever wondered how much you really know? This paper is here to inform you of all of the propaganda used to persuade people to follow Hitler, the Nazi party, and Stalin, terms that were used during this time period, and some of the very important people involved in World War I and in World War II. In the heat of World War I there were two groups, the Allies and the Central PowersRead MoreThe War Of The World War II1408 Words   |  6 Pagesdifferent levels of the educational system most everyone has talked about the Second World War in great detail. The European and Pacific Theaters were the main focus of many historians and their writing, because war pertained to the audience of the time. WWII revolved around the idea of freedom and liberating the fascist governments of Europe, the homefront back in the states was the war machine that kept the war churning. Millions of pages have been written about the experiences and battles duringRead MoreThe War Of The World War II1496 Words   |  6 PagesWorld War II was one of the most powerful wars the world has ever had. It was also one of the largest conflicts there has ever been. It was known as a â€Å"world war† because nearly every country in the world was involved. There were many tragic and chilling events throughout t he war that were very significant. The war was known as one of the most disastrous wars of all time because of what the nations put each other through. Many innocent lives were taken during this mournful war. About 50 million troopsRead MoreThe War Of The World War II846 Words   |  4 Pageseffected the world is World War II. It is an event that will never be forgotten because of how many different countries were involved and how it affected the Jews as well. During the war, the United States started to put up posters to get people to join the army and there were other countries that convinced the people to invest money into the war. Without the propaganda and the use of artwork on posters and flyers that they used to influence people in the U.S. they may have never won the war. One of theRead MoreThe War Of The World War I1279 Words   |  6 Pagestreaty that finished World War I was agreed upon by Germany and the Allies at the Palace of Versailles in Paris. The main three Allies showed their interest: British Prime Minister David Lloyd George, French Premier George Clemenceau and US President Woodrow Wilson. The Great War had crushed Europe. Limitless territories of north-western Europe were diminished to almost nothing; French and Belgian towns and towns had vanished from the map without any trace of existence. The war destroyed Europeans

The Ethical Issues Of Outsourcing Labor Essay - 2133 Words

In the past decade, a pattern has emerged of large corporations choosing to contract their labour to foreign countries in order to remain competitive. However, companies tend to relocate production to the poorest nations where labour is cheap and output is chief. As a result, outsourcing labour has made multinational companies subject to criticism for their immoral practices. This has created the classic ethical debate as to whether it is possible for multinationals to engage in developing nations in both an ethical and lucrative manner. For businesses, the difficulty is if one of these values should be favoured over the other. In this paper, I will argue that ethical dilemmas, like outsourcing labour, are best approached using the algorithm suggested by Thomas Donaldson; showing that businesses can engage aboard within an ethical manner. To begin I will examine how Donaldson’s â€Å"guiding principles† and â€Å"core human values† (Donaldson 173) can exist despite different values across cultures. Next, I will consider his premise of ethical leadership and its use in the multinational firm. Having defended these positions, I will then compare his work to that of Ian Maitland. I will specifically address how Maitland’s arguments do not successfully defend the human rights of international employees. This will demonstrate that Donaldson’s argument is more suitable for ethically-driven corporations and sets a positive precedent for future ethical conduct. When faced with the moralShow MoreRelatedOutsourcing: Lets Get It Right Essay1208 Words   |  5 Pagesdifferent cultures, you risk different ethical standards. Companies should be accountable for ensuring their product or services can be received by the consumer in good conscience, void of human ethics violations, regardless of where the product or service originates; and consumers should not patronize companies that cannot ensure this trust. This paper provides rhetorical analyses of two presentations pertaining to outsourcing. Neither particularly opposes outsourcing, yet each provides information addressingRead MoreEthics of Outsourcing Essay1500 Words   |  6 PagesEthics of Outsourcing What is ethics and how is it related to todays world of business? Merriam-Websters Online Dictionary defines ethics as the discipline dealing with what is good and bad with moral duty and obligation. In todays globalized society, it seems as though monetary profits are valued higher than making ethical decisions. Outsourcing has become an unavoidable result of globalization. From General Motors to IBM, we can experience the effect of outsourcing in many different sectorsRead MoreMGMT 310 Unit 3 IP1098 Words   |  5 Pagesï » ¿ Unit 3 – Outsourcing American InterContinental University Abstract While faced with competitive markets and globalization, companies are always looking for ways to improve their overall cost and pricing structure. It is becoming increasingly more difficult to maintain quality levels of service while providing good and services at rates where companies can remain profitable. As companies compete in a global market, several challenges are prevalent. As the business worldRead MoreOutsourcing Ethics604 Words   |  3 Pagesoutsource job functions. Outsourcing allows companies to grow and expand their business around the world. Many have attributed outsourcing to lowering operating costs, a method to increase expertise and gain additional technology, and as a way to improve efficiency and services. These advantages can help a company gain a competitive advantage over industry participants. When a company strategically plans to outsource ethical consideration must be acknowledged; especially when outsourcing is offshore. AsRead MoreBusiness Ethics: Apple1300 Words   |  5 Pagesin a manner that is ethical and sound. As the world becomes an increasingly global society, people are more aware of how their actions impact the lives and futures of others. One ethical issue that many companies in America face is the decision on whether or not to outsource labor to other countries. The reasons that this conundrum is enticing are obvious. Labor is cheaper overseas and thus saves the company money, adding to an even wider profit margin. This is no small issue and is something whichRead MoreEthical Companies with Unethical Practices Essay1514 Words   |  7 PagesEthical Companies with Unethical Practices Introduction American business should not be permitted to claim it is an ethical firm if it ignores unethical practices by its international suppliers. For the purpose of this assignment I will use the Nike Company to highlight its unethical practices. Despite the popularity of Nike in the American market, it has been accused of exploiting employees abroad. The corporate social responsibility stipulates that a company should maximize its profit and minimizesRead MoreOutsourcing : A Competitive Advantage Essay1427 Words   |  6 PagesIn analyzing the second reason listed for why outsourcing is used; ‘inability to attract the highest caliber of employees to job functions that may be peripheral to the organization’s core discipline’, companies employ a different kind of outsourcing tactic. This reason leads to offshore outsourcing solutions. If a company cannot attract high caliber domestic employees to job functions secondary to their main function then they seek help where la bor may be less expensive and more efficient. OffshoringRead MoreSamsung Unethical Practices1339 Words   |  6 PagesValues-based Management PGP IInd Year Individual Assignment Submitted by – KIM Question (A): Describe an ethical failure by an organisation on an important business decision and its adverse downstream consequences. ETHICAL FAILURE BY SAMSUNG Samsung Electronic one of the largest multi-billion dollar corporations in the world recently found itself on the wrong side of ethical behaviour. In 2010 Samsung Electronic exceeded the $150bn mark in the annual sales for the first time in its historyRead MoreCross-Cultural Perspectives: Evaluating the Ethical and Social Responsibility of Software Outsourcing at Oracle1116 Words   |  4 PagesEvaluating the Ethical and Social Responsibility of Software Outsourcing at Oracle Introduction The ethicacy and social responsibility involved with the development of an effective software outsourcing strategy is a dilemma many American software companies are facing today. More specifically, the ethics of paying for software to be developed in third world nations including India, Pakistan and China for use in the United States, potentially in companies whose role is critical to national defenseRead MoreThe For A Specialist Laborer804 Words   |  4 PagesIndeed, even professional vocations regularly just pay $300 or $400 every month. You are not exploiting individuals, you are giving them extraordinary chances to procure more pay and extend their abilities. On the other hand, the vast majority has no issue purchasing low valued products from Walmart, or eating a food which is to a great extent include prepared food made in distant nations. The fact cannot be neglected that we all need lower costs. In actual fact, we request lower costs. Where do you

Bronner Slosberg Humphrey Case Essay Example For Students

Bronner Slosberg Humphrey Case Essay Situational AnalysisIn 1975 Ruth M. Owades joined The Avion Group where she became the Director of Marketing. The Avion Group consisted of seven mail order companies, which had all been acquired after achieving good individual success. These companies had flourished within Avion, which had had spectacular growth. While working with these companies she found out that many people who buy by mail have a lot of hobbies one hobby that kept on coming in her analysis was gardening. In 1978 seeing an opportunity she offered a proposal to her Chairman to start with a Gardening Catalogue. The Avion Group after showing keen interest in her proposal in the beginning later became reluctant, as they had never started a company on their own. They raised a lot of questions ; hypothetical issues, which Ruth was unable to answer. Nobody was ready to support her. Ruth was very enthusiastic about the whole project ; really wanted to go on with it. She did a research on the whole thing making contacts, arranging the finance, office, warehouse etc. ; all other things that would be required. She now faced a situation where she had to decide whether to stick with her job or leave her job ; start the project on her own. A SWOT analysis will provide us with the strengths, weaknesses, opportunities and threats of Ruth M. Owades which will further help in identifying the key issues. It can be divided into two parts:1.Internal Analysis: Strengths ; Weaknesses2.External Analysis: Opportunities ; ThreatsSWOT AnalysisStrengths1.Ruth M. Owades was highly motivated ; enthusiastic about the project2.She had good experience in the mail order business ; knew the fundamentals to success3.She had quite a good no. of contacts4.At Avion she was always involved with cost cutting ; saving5.Her family members are not dependent on her6.She arranged for an office ; managed to bring down the rent to practically nothing7.She was able to arrange the warehouse with packaging ; shipping facilities at a low cost8.She arranged for the finance9.She got the 51% of the equity where as she only had to invest 25% of the total amount being invested10.Her husbands supportWeaknesses1.She had never started any business before2.Lack of fundsOpportunities1.Many people have a common hobby that was gardening2.Gardening was very popular in US with various gardening magazines for sale3.62% of Avions m ail order customers showed an interest in gardening4.She thought there was a market niche which she wanted to fill5.No competitors in the related area6.Encouragement from Doane AssociatesThreats1.90% of the new companies fail2.The economy was soft3.Time was runningProblem DefinitionRuth is now faced with a situation in which she has to decide on one option out of the following two:1.Stick to her job2.Quit the job start the projectFrom the above section we know that Ruth M. Owades is in a strong position with a big opportunity. RecommendationThe information from the SWOT analysis section has also been referred to for the followingQ1) Should Ruth M. Owades go on with the project? Why?Ans) Yes, Ruth M. Owades should go on with the project because:Gardening Catalogue idea is fresh ; has not been explored by any company till now. Ruth survey or research also showed that gardening is a very popular hobby in US. It would contain all unusual, aesthetic accessories for the affluent gardener that would appeal to the well-to-do housewife that are otherwise not availableShe had the backing of Doane Associates which was a strong 12 year old companyDoane Associates would handle the whole job from designing of the catalogue to mailing it which would help her in reducing her cost per unitShe had learned quite a lot about the mail order customer ; mail order industryShe arranged her office where she wanted ; that too at a lower costShe arranged a warehouse ; did not have to worry about the storage, rent, staff or utilities when her business would be downThe storage ; shipping would be done by the warehousing companyShe has been able to arrange financeShe has to invest only 25% of the total amount whereas she would have 51% equity share in the companyEven if the business doesnt do well at 1.4%response rate at 400,000 mails it would not be unusual as it was common for a mail order company to incur loss in its initial two yearsOnce she is on the track she can also later on decide to sell the company to other companies such as Avion.